About Us

A forward-thinking brand dedicated for lure fishing that push the boundaries in all aspects.

A team of modest human being who care about the fish, the fisherman and the environment. 

We are proud for our innovative materials, cutting-edge designs, and commitment to a sustainable environment. Our mission is to create top-of-the-line tackles to fulfil your passion and make your fishing experience even more enjoyable.

Our Core Values

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Interested in partnership?

For like-minded individuals, distributors or organisations who share our passion and values, please reach out via email. We would love to discuss collaboration opportunities!

Your support and our decades of experience in tackle making to achieve our vision together.

We value your feedbacks and suggestions!  Please get in touch via email or on our social media platforms.